diff --git a/demo/demo.js b/demo/demo.js
index 58e7fdfd8d..2a36bb1a83 100644
--- a/demo/demo.js
+++ b/demo/demo.js
@@ -5,10 +5,17 @@ var doc = new docx.Document();
 var paragraph = new docx.Paragraph("Hello World");
 var institutionText = new docx.TextRun("University College London").bold();
 var dateText = new docx.TextRun("5th Dec 2015").tab().bold();
-paragraph.addText(institutionText);
-paragraph.addText(dateText);
+paragraph.addRun(institutionText);
+paragraph.addRun(dateText);
 
 doc.addParagraph(paragraph);
+
+// Feature coming soon
+// var media = new docx.Media();
+// media.addMedia("happy-penguins", "./demo/penguins.jpg");
+// var pictureRun = new docx.PictureRun(media.getMedia("happy-penguins"));
+
+// var exporter = new docx.LocalPacker(doc);
 var exporter = new docx.LocalPacker(doc);
 exporter.pack('My Document');
 
diff --git a/demo/penguins.jpg b/demo/penguins.jpg
new file mode 100644
index 0000000000..e4834ee095
Binary files /dev/null and b/demo/penguins.jpg differ
diff --git a/ts/docx/index.ts b/ts/docx/index.ts
index 875821c29a..1e837b8340 100644
--- a/ts/docx/index.ts
+++ b/ts/docx/index.ts
@@ -2,4 +2,6 @@ export { Document } from "./document";
 export { Paragraph } from "./paragraph";
 export { Run } from "./run";
 export { TextRun } from "./run/text-run";
+export { PictureRun } from "./run/picture-run";
 export { Table } from "./table";
+// Perhaps all run related stuff can be exported from run, instead of exporting Run, TextRun, PictureRun seperately.
diff --git a/ts/docx/paragraph/index.ts b/ts/docx/paragraph/index.ts
index 4ae172eb1b..5c42381311 100644
--- a/ts/docx/paragraph/index.ts
+++ b/ts/docx/paragraph/index.ts
@@ -1,5 +1,7 @@
+import { IData } from "../../media/data";
 import { Num } from "../../numbering/num";
 import { Run } from "../run";
+import { PictureRun } from "../run/picture-run";
 import { TextRun } from "../run/text-run";
 import { XmlComponent } from "../xml-components";
 
@@ -36,6 +38,12 @@ export class Paragraph extends XmlComponent {
         return run;
     }
 
+    public createPictureRun(imageData: IData): PictureRun {
+        const run = new PictureRun(imageData);
+        this.addRun(run);
+        return run;
+    }
+
     public heading1(): Paragraph {
         this.properties.push(new Style("Heading1"));
         return this;
diff --git a/ts/docx/run/picture-run.ts b/ts/docx/run/picture-run.ts
new file mode 100644
index 0000000000..038d1fc7bf
--- /dev/null
+++ b/ts/docx/run/picture-run.ts
@@ -0,0 +1,16 @@
+import { IData } from "../../media/data";
+import { Run } from "../run";
+import { Drawing } from "./run-components/drawing";
+
+export class PictureRun extends Run {
+
+    constructor(imageData: IData) {
+        super();
+
+        if (imageData === undefined) {
+            throw new Error("imageData cannot be undefined");
+        }
+
+        this.root.push(new Drawing(imageData));
+    }
+}
diff --git a/ts/docx/run/run-components/drawing/index.ts b/ts/docx/run/run-components/drawing/index.ts
new file mode 100644
index 0000000000..fab434e058
--- /dev/null
+++ b/ts/docx/run/run-components/drawing/index.ts
@@ -0,0 +1,16 @@
+import { IData } from "../../../../media/data";
+import { XmlComponent } from "../../../xml-components";
+import { Inline } from "./inline";
+
+export class Drawing extends XmlComponent {
+
+    constructor(imageData: IData) {
+        super("w:drawing");
+
+        if (imageData === undefined) {
+            throw new Error("imageData cannot be undefined");
+        }
+
+        this.root.push(new Inline(imageData.referenceId));
+    }
+}
diff --git a/ts/docx/run/run-components/drawing/inline/graphic/graphic-data/index.ts b/ts/docx/run/run-components/drawing/inline/graphic/graphic-data/index.ts
new file mode 100644
index 0000000000..c717a1098c
--- /dev/null
+++ b/ts/docx/run/run-components/drawing/inline/graphic/graphic-data/index.ts
@@ -0,0 +1,10 @@
+import { XmlComponent } from "../../../../../../xml-components";
+import { Pic } from "./pic";
+
+export class GraphicData extends XmlComponent {
+
+    constructor(referenceId: number) {
+        super("a:graphicData");
+        this.root.push(new Pic(referenceId));
+    }
+}
diff --git a/ts/docx/run/run-components/drawing/inline/graphic/graphic-data/pic/blip/blip-fill.ts b/ts/docx/run/run-components/drawing/inline/graphic/graphic-data/pic/blip/blip-fill.ts
new file mode 100644
index 0000000000..ac2ca1d580
--- /dev/null
+++ b/ts/docx/run/run-components/drawing/inline/graphic/graphic-data/pic/blip/blip-fill.ts
@@ -0,0 +1,14 @@
+import { XmlComponent } from "../../../../../../../../xml-components";
+import { Blip } from "./blip";
+import { SourceRectangle } from "./source-rectangle";
+import { Stretch } from "./stretch";
+
+export class BlipFill extends XmlComponent {
+
+    constructor(referenceId: number) {
+        super("pic:blipFill");
+        this.root.push(new Blip(referenceId));
+        this.root.push(new SourceRectangle());
+        this.root.push(new Stretch());
+    }
+}
diff --git a/ts/docx/run/run-components/drawing/inline/graphic/graphic-data/pic/blip/blip.ts b/ts/docx/run/run-components/drawing/inline/graphic/graphic-data/pic/blip/blip.ts
new file mode 100644
index 0000000000..2926c52893
--- /dev/null
+++ b/ts/docx/run/run-components/drawing/inline/graphic/graphic-data/pic/blip/blip.ts
@@ -0,0 +1,21 @@
+import { XmlAttributeComponent, XmlComponent } from "../../../../../../../../xml-components";
+
+interface IBlipProperties {
+    embed: string;
+}
+
+class BlipAttributes extends XmlAttributeComponent<IBlipProperties> {
+    protected xmlKeys = {
+        embed: "r:embed",
+    };
+}
+
+export class Blip extends XmlComponent {
+
+    constructor(referenceId: number) {
+        super("a:blip");
+        this.root.push(new BlipAttributes({
+            embed: `rId${referenceId}`,
+        }));
+    }
+}
diff --git a/ts/docx/run/run-components/drawing/inline/graphic/graphic-data/pic/blip/source-rectangle.ts b/ts/docx/run/run-components/drawing/inline/graphic/graphic-data/pic/blip/source-rectangle.ts
new file mode 100644
index 0000000000..32df3eaaac
--- /dev/null
+++ b/ts/docx/run/run-components/drawing/inline/graphic/graphic-data/pic/blip/source-rectangle.ts
@@ -0,0 +1,8 @@
+import { XmlComponent } from "../../../../../../../../xml-components";
+
+export class SourceRectangle extends XmlComponent {
+
+    constructor() {
+        super("a:srcRect");
+    }
+}
diff --git a/ts/docx/run/run-components/drawing/inline/graphic/graphic-data/pic/blip/stretch.ts b/ts/docx/run/run-components/drawing/inline/graphic/graphic-data/pic/blip/stretch.ts
new file mode 100644
index 0000000000..c42fa04ff3
--- /dev/null
+++ b/ts/docx/run/run-components/drawing/inline/graphic/graphic-data/pic/blip/stretch.ts
@@ -0,0 +1,16 @@
+import { XmlComponent } from "../../../../../../../../xml-components";
+
+class FillRectangle extends XmlComponent {
+
+    constructor() {
+        super("a:fillRect");
+    }
+}
+
+export class Stretch extends XmlComponent {
+
+    constructor() {
+        super("a:stretch");
+        this.root.push(new FillRectangle());
+    }
+}
diff --git a/ts/docx/run/run-components/drawing/inline/graphic/graphic-data/pic/index.ts b/ts/docx/run/run-components/drawing/inline/graphic/graphic-data/pic/index.ts
new file mode 100644
index 0000000000..54628facf8
--- /dev/null
+++ b/ts/docx/run/run-components/drawing/inline/graphic/graphic-data/pic/index.ts
@@ -0,0 +1,10 @@
+import { XmlComponent } from "../../../../../../../xml-components";
+import { BlipFill } from "./blip/blip-fill";
+
+export class Pic extends XmlComponent {
+
+    constructor(referenceId: number) {
+        super("pic:pic");
+        this.root.push(new BlipFill(referenceId));
+    }
+}
diff --git a/ts/docx/run/run-components/drawing/inline/graphic/index.ts b/ts/docx/run/run-components/drawing/inline/graphic/index.ts
new file mode 100644
index 0000000000..75dd24f75d
--- /dev/null
+++ b/ts/docx/run/run-components/drawing/inline/graphic/index.ts
@@ -0,0 +1,24 @@
+import { XmlAttributeComponent, XmlComponent } from "../../../../../xml-components";
+import { GraphicData } from "./graphic-data";
+
+
+interface IGraphicProperties {
+    a: string;
+}
+
+class GraphicAttributes extends XmlAttributeComponent<IGraphicProperties> {
+    protected xmlKeys = {
+        a: "xmlns:a",
+    };
+}
+
+export class Graphic extends XmlComponent {
+
+    constructor(referenceId: number) {
+        super("a:graphic");
+        this.root.push(new GraphicAttributes({
+            a: "http://schemas.openxmlformats.org/drawingml/2006/main",
+        }));
+        this.root.push(new GraphicData(referenceId));
+    }
+}
diff --git a/ts/docx/run/run-components/drawing/inline/index.ts b/ts/docx/run/run-components/drawing/inline/index.ts
new file mode 100644
index 0000000000..8f752edfcc
--- /dev/null
+++ b/ts/docx/run/run-components/drawing/inline/index.ts
@@ -0,0 +1,10 @@
+import { XmlComponent } from "../../../../xml-components";
+import { Graphic } from "./graphic";
+
+export class Inline extends XmlComponent {
+
+    constructor(referenceId: number) {
+        super("wp:inline");
+        this.root.push(new Graphic(referenceId));
+    }
+}
diff --git a/ts/docx/run/text.ts b/ts/docx/run/run-components/text.ts
similarity index 76%
rename from ts/docx/run/text.ts
rename to ts/docx/run/run-components/text.ts
index 745c605094..48f6495331 100644
--- a/ts/docx/run/text.ts
+++ b/ts/docx/run/run-components/text.ts
@@ -1,4 +1,4 @@
-import { XmlComponent } from "../xml-components";
+import { XmlComponent } from "../../xml-components";
 
 export class Text extends XmlComponent {
 
diff --git a/ts/docx/run/text-run.ts b/ts/docx/run/text-run.ts
index d8068021aa..c285b5fe82 100644
--- a/ts/docx/run/text-run.ts
+++ b/ts/docx/run/text-run.ts
@@ -1,5 +1,5 @@
 import { Run } from "../run";
-import { Text } from "./text";
+import { Text } from "./run-components/text";
 
 export class TextRun extends Run {
 
diff --git a/ts/export/packer/express.ts b/ts/export/packer/express.ts
index 737c220779..16722ff484 100644
--- a/ts/export/packer/express.ts
+++ b/ts/export/packer/express.ts
@@ -1,5 +1,6 @@
 import * as express from "express";
 import { Document } from "../../docx/document";
+import { Media } from "../../media";
 import { Numbering } from "../../numbering";
 import { Properties } from "../../properties";
 import { Styles } from "../../styles";
@@ -8,8 +9,8 @@ import { Packer } from "./packer";
 export class ExpressPacker extends Packer {
     private res: express.Response;
 
-    constructor(document: Document, res: express.Response, styles?: Styles, properties?: Properties, numbering?: Numbering) {
-        super(document, styles, properties, numbering);
+    constructor(document: Document, res: express.Response, styles?: Styles, properties?: Properties, numbering?: Numbering, media?: Media) {
+        super(document, styles, properties, numbering, media);
         this.res = res;
 
         this.res.on("close", () => {
diff --git a/ts/export/packer/local.ts b/ts/export/packer/local.ts
index d1a5980662..bbb10e2a5a 100644
--- a/ts/export/packer/local.ts
+++ b/ts/export/packer/local.ts
@@ -1,5 +1,6 @@
 import * as fs from "fs";
 import { Document } from "../../docx/document";
+import { Media } from "../../media";
 import { Numbering } from "../../numbering";
 import { Properties } from "../../properties";
 import { Styles } from "../../styles";
@@ -8,8 +9,8 @@ import { Packer } from "./packer";
 export class LocalPacker extends Packer {
     private stream: fs.WriteStream;
 
-    constructor(document: Document, styles?: Styles, properties?: Properties, numbering?: Numbering) {
-        super(document, styles, properties, numbering);
+    constructor(document: Document, styles?: Styles, properties?: Properties, numbering?: Numbering, media?: Media) {
+        super(document, styles, properties, numbering, media);
     }
 
     public pack(path: string): void {
diff --git a/ts/export/packer/packer.ts b/ts/export/packer/packer.ts
index 167d178f8a..6c6d9c422f 100644
--- a/ts/export/packer/packer.ts
+++ b/ts/export/packer/packer.ts
@@ -2,25 +2,32 @@ import * as archiver from "archiver";
 import * as path from "path";
 import * as xml from "xml";
 import { Document } from "../../docx";
+import { Media } from "../../media";
 import { Numbering } from "../../numbering";
 import { Properties } from "../../properties";
 import { Styles } from "../../styles";
 import { DefaultStylesFactory } from "../../styles/factory";
 import { Formatter } from "../formatter";
 
-const templatePath = path.resolve(__dirname, "../../../template");
+const TEMPLATE_PATH = path.resolve(__dirname, "../../../template");
 
 export abstract class Packer {
     protected archive: any;
-    protected document: Document;
     private formatter: Formatter;
     private style: Styles;
-    private properties: Properties;
-    private numbering: Numbering;
 
-    constructor(document: Document, style?: Styles, properties?: Properties, numbering?: Numbering) {
+    constructor(
+        protected document: Document,
+        style?: Styles,
+        private properties: Properties = new Properties({
+            creator: "Un-named",
+            revision: "1",
+            lastModifiedBy: "Un-named",
+        }),
+        private numbering: Numbering = new Numbering(),
+        private media: Media = new Media(),
+    ) {
         this.formatter = new Formatter();
-        this.document = document;
         this.archive = archiver.create("zip", {});
 
         if (style) {
@@ -30,22 +37,6 @@ export abstract class Packer {
             this.style = stylesFactory.newInstance();
         }
 
-        if (properties) {
-            this.properties = properties;
-        } else {
-            this.properties = new Properties({
-                creator: "Un-named",
-                revision: "1",
-                lastModifiedBy: "Un-named",
-            });
-        }
-
-        if (numbering) {
-            this.numbering = numbering;
-        } else {
-            this.numbering = new Numbering();
-        }
-
         this.archive.on("error", (err) => {
             throw err;
         });
@@ -55,18 +46,24 @@ export abstract class Packer {
         this.archive.pipe(output);
         this.archive.glob("**", {
             expand: true,
-            cwd: templatePath,
+            cwd: TEMPLATE_PATH,
         });
 
         this.archive.glob("**/.rels", {
             expand: true,
-            cwd: templatePath,
+            cwd: TEMPLATE_PATH,
         });
 
         const xmlDocument = xml(this.formatter.format(this.document));
         const xmlStyles = xml(this.formatter.format(this.style));
-        const xmlProperties = xml(this.formatter.format(this.properties), { declaration: { standalone: "yes", encoding: "UTF-8" } });
+        const xmlProperties = xml(this.formatter.format(this.properties), {
+            declaration: {
+                standalone: "yes",
+                encoding: "UTF-8",
+            },
+        });
         const xmlNumbering = xml(this.formatter.format(this.numbering));
+
         this.archive.append(xmlDocument, {
             name: "word/document.xml",
         });
@@ -83,6 +80,12 @@ export abstract class Packer {
             name: "word/numbering.xml",
         });
 
+        for (const data of this.media.array) {
+            this.archive.append(data.stream, {
+                name: `media/${data.fileName}`,
+            });
+        }
+
         this.archive.finalize();
     }
 }
diff --git a/ts/index.ts b/ts/index.ts
index 0227b712a7..7c5a2fda81 100644
--- a/ts/index.ts
+++ b/ts/index.ts
@@ -2,4 +2,5 @@ export * from "./docx";
 export * from "./export";
 export { Numbering } from "./numbering";
 export { Styles } from "./styles";
+export { Media } from "./media";
 export * from "./export";
diff --git a/ts/media/data.ts b/ts/media/data.ts
new file mode 100644
index 0000000000..ada1231659
--- /dev/null
+++ b/ts/media/data.ts
@@ -0,0 +1,8 @@
+import * as fs from "fs";
+
+export interface IData {
+    referenceId: number;
+    stream: fs.ReadStream;
+    path: string;
+    fileName: string;
+}
diff --git a/ts/media/index.ts b/ts/media/index.ts
new file mode 100644
index 0000000000..66cddca4ad
--- /dev/null
+++ b/ts/media/index.ts
@@ -0,0 +1,40 @@
+import * as fs from "fs";
+import * as path from "path";
+import { IData } from "./data";
+
+export class Media {
+    private map: Map<string, IData>;
+
+    constructor() {
+        this.map = new Map<string, IData>();
+    }
+
+    public getMedia(key: string): IData {
+        const data = this.map.get(key);
+
+        if (data === undefined) {
+            throw new Error(`Cannot find image with the key ${key}`);
+        }
+
+        return data;
+    }
+
+    public addMedia(key: string, filePath: string): void {
+        this.map.set(key, {
+            referenceId: this.map.values.length,
+            stream: fs.createReadStream(filePath),
+            path: filePath,
+            fileName: path.basename(filePath),
+        });
+    }
+
+    public get array(): IData[] {
+        const array = new Array<IData>();
+
+        this.map.forEach((data) => {
+            array.push(data);
+        });
+
+        return array;
+    }
+}
diff --git a/ts/relationships/attributes.ts b/ts/relationships/attributes.ts
new file mode 100644
index 0000000000..4aae08248d
--- /dev/null
+++ b/ts/relationships/attributes.ts
@@ -0,0 +1,11 @@
+import { XmlAttributeComponent } from "../docx/xml-components";
+
+interface IRelationshipsAttributesProperties {
+    xmlns: string;
+}
+
+export class RelationshipsAttributes extends XmlAttributeComponent<IRelationshipsAttributesProperties> {
+    protected xmlKeys = {
+        xmlns: "xmlns",
+    };
+}
diff --git a/ts/relationships/index.ts b/ts/relationships/index.ts
new file mode 100644
index 0000000000..e2c27f36e8
--- /dev/null
+++ b/ts/relationships/index.ts
@@ -0,0 +1,14 @@
+import { XmlComponent } from "../docx/xml-components";
+import { RelationshipsAttributes } from "./attributes";
+
+export class Relationships extends XmlComponent {
+
+    constructor() {
+        super("Relationships");
+        this.root.push(new RelationshipsAttributes({
+            xmlns: "http://schemas.openxmlformats.org/package/2006/relationships",
+        }));
+
+        // this.root.push(new Created());
+    }
+}
diff --git a/ts/relationships/relationship.ts b/ts/relationships/relationship.ts
new file mode 100644
index 0000000000..e69de29bb2
diff --git a/ts/tests/docx/run/run-components/drawingTests.ts b/ts/tests/docx/run/run-components/drawingTests.ts
new file mode 100644
index 0000000000..20215a0931
--- /dev/null
+++ b/ts/tests/docx/run/run-components/drawingTests.ts
@@ -0,0 +1,19 @@
+import { assert } from "chai";
+import { Drawing } from "../../../../docx/run/run-components/drawing";
+import { Utility } from "../../../utility";
+
+describe.only("Drawing", () => {
+    let currentBreak: Drawing;
+
+    beforeEach(() => {
+        currentBreak = new Drawing("test.jpg");
+    });
+
+    describe("#constructor()", () => {
+        it("should create a Drawing with correct root key", () => {
+            const newJson = Utility.jsonify(currentBreak);
+            assert.equal(newJson.rootKey, "w:drawing");
+            console.log(JSON.stringify(newJson, null, 2));
+        });
+    });
+});