Generating links with `link text <./path/to/doc#anchor>`__ does not work for html.
It produces a link to `./path/to/doc#anchor` instead of `./path/to/doc.html#anchor`.
It would be tempting to add `.html` before `#` but would likely cause some more issues
when generating the documentation as pdf or epub.
References on the other hand will work regardless of the output format.
All `.. code::` instances have been changed to use `.. code-block::`,
and have been properly formatted. The syntax names have been normalised,
so all django templates use the `html+django` syntax, shell commands use
`sh`, and plain text uses `text`.
