diff --git a/frontend/src/scenes/web-analytics/webAnalyticsLogic.tsx b/frontend/src/scenes/web-analytics/webAnalyticsLogic.tsx
index b2c6705b146..e1eeaf3b991 100644
--- a/frontend/src/scenes/web-analytics/webAnalyticsLogic.tsx
+++ b/frontend/src/scenes/web-analytics/webAnalyticsLogic.tsx
@@ -679,7 +679,7 @@ export const webAnalyticsLogic = kea<webAnalyticsLogicType>([
                                       ])
                                     : null,
                                 !conversionGoal
-                                    ? createGraphsTrendsTab(GraphsTab.NUM_SESSION, 'Unique visitors', 'Visitors', [
+                                    ? createGraphsTrendsTab(GraphsTab.NUM_SESSION, 'Unique sessions', 'Sessions', [
                                           sessionsSeries,
                                       ])
                                     : null,
@@ -1345,7 +1345,11 @@ export const webAnalyticsLogic = kea<webAnalyticsLogicType>([
                 urlParams.set('filters', JSON.stringify(webAnalyticsFilters))
             }
             if (conversionGoal) {
-                urlParams.set('conversionGoal', JSON.stringify(conversionGoal))
+                if ('actionId' in conversionGoal) {
+                    urlParams.set('conversionGoal.actionId', conversionGoal.actionId.toString())
+                } else {
+                    urlParams.set('conversionGoal.customEventName', conversionGoal.customEventName)
+                }
             }
             if (dateFrom !== initialDateFrom || dateTo !== initialDateTo || interval !== initialInterval) {
                 urlParams.set('date_from', dateFrom ?? '')
@@ -1395,7 +1399,8 @@ export const webAnalyticsLogic = kea<webAnalyticsLogicType>([
             _,
             {
                 filters,
-                conversionGoal,
+                'conversionGoal.actionId': conversionGoalActionId,
+                'conversionGoal.customEventName': conversionGoalCustomEventName,
                 date_from,
                 date_to,
                 interval,
@@ -1413,8 +1418,10 @@ export const webAnalyticsLogic = kea<webAnalyticsLogicType>([
             if (parsedFilters) {
                 actions.setWebAnalyticsFilters(parsedFilters)
             }
-            if (conversionGoal) {
-                actions.setConversionGoal(conversionGoal)
+            if (conversionGoalActionId) {
+                actions.setConversionGoal({ actionId: parseInt(conversionGoalActionId, 10) })
+            } else if (conversionGoalCustomEventName) {
+                actions.setConversionGoal({ customEventName: conversionGoalCustomEventName })
             }
             if (date_from || date_to || interval) {
                 actions.setDatesAndInterval(date_from, date_to, interval)
diff --git a/package.json b/package.json
index feb7c7b9d0e..49cbf4ef7a9 100644
--- a/package.json
+++ b/package.json
@@ -136,7 +136,7 @@
         "kea-forms": "^3.2.0",
         "kea-loaders": "^3.0.0",
         "kea-localstorage": "^3.1.0",
-        "kea-router": "^3.1.4",
+        "kea-router": "^3.2.0",
         "kea-subscriptions": "^3.0.1",
         "kea-test-utils": "^0.2.4",
         "kea-waitfor": "^0.2.1",
diff --git a/pnpm-lock.yaml b/pnpm-lock.yaml
index 7317eabd8f4..8b640fe1769 100644
--- a/pnpm-lock.yaml
+++ b/pnpm-lock.yaml
@@ -230,8 +230,8 @@ dependencies:
     specifier: ^3.1.0
     version: 3.1.0(kea@3.1.5)
   kea-router:
-    specifier: ^3.1.4
-    version: 3.1.4(kea@3.1.5)
+    specifier: ^3.2.0
+    version: 3.2.0(kea@3.1.5)
   kea-subscriptions:
     specifier: ^3.0.1
     version: 3.0.1(kea@3.1.5)
@@ -15304,8 +15304,8 @@ packages:
       kea: 3.1.5(react@18.2.0)
     dev: false
 
-  /kea-router@3.1.4(kea@3.1.5):
-    resolution: {integrity: sha512-KjATA2vwh90GDcO3iiUrQwhRSzRbvyplvtyDzEWevfSHccbrtxdDm/ZCApAvMACPZZH0Klk4aHk1ZAZ1DJtcbg==}
+  /kea-router@3.2.0(kea@3.1.5):
+    resolution: {integrity: sha512-TZVHrQQNhD7tSL05xEXoNCeYu/vwwvxBc316pgwi5z8cH61MtCcUBUEZnWr2Nd7jSBDgxA/GRHpqai0YXq0T8w==}
     peerDependencies:
       kea: '>= 3'
     dependencies:
@@ -18334,7 +18334,7 @@ packages:
       react: '>=15'
     dependencies:
       react: 18.2.0
-      unlayer-types: 1.103.0
+      unlayer-types: 1.111.0
     dev: false
 
   /react-error-boundary@3.1.4(react@18.2.0):
@@ -20881,8 +20881,8 @@ packages:
     resolution: {integrity: sha512-hAZsKq7Yy11Zu1DE0OzWjw7nnLZmJZYTDZZyEFHZdUhV8FkH5MCfoU1XMaxXovpyW5nq5scPqq0ZDP9Zyl04oQ==}
     engines: {node: '>= 10.0.0'}
 
-  /unlayer-types@1.103.0:
-    resolution: {integrity: sha512-aVZS7g5F6dWEoxc0dhSDqYYncu+LIMB/SerJi6u5FKVSfTWnzA2MTpjFCbGkOOi8rUiIOabeuEOfyO/WDnarJg==}
+  /unlayer-types@1.111.0:
+    resolution: {integrity: sha512-CjdOROIUrZXrtkLUrInMvTucEWRdWWEmPleCOhwsDTwUXg9LocjzI6drgdYoia/lyyoYPfHOXYw5SxdJk7hlvw==}
     dev: false
 
   /unpipe@1.0.0: