diff --git a/posthog/tasks/test/test_webhook_message_formatting.py b/posthog/tasks/test/test_webhook_message_formatting.py
index 68cb5af69a5..0d880df054b 100644
--- a/posthog/tasks/test/test_webhook_message_formatting.py
+++ b/posthog/tasks/test/test_webhook_message_formatting.py
@@ -90,16 +90,18 @@ class TestWebhookMessage(BaseTest):
 
     def test_get_formatted_message(self) -> None:
         self.team.slack_incoming_webhook = "https://hooks.slack.com/services/"
-        event1 = Event.objects.create(team=self.team, distinct_id="2", properties={"$browser": "Chrome"})
+        event1 = Event.objects.create(
+            team=self.team, distinct_id="2", properties={"$browser": "Chrome", "page_title": "Pricing"}
+        )
         action1 = Action.objects.create(
             team=self.team,
             name="action1",
             id=1,
-            slack_message_format="[user.name] did action from browser [user.browser]",
+            slack_message_format="[user.name] from [user.browser] on [event.properties.page_title] page with [event.properties.fruit]",
         )
 
         text, markdown = get_formatted_message(action1, event1, "https://localhost:8000")
-        self.assertEqual(text, "2 did action from browser Chrome")
+        self.assertEqual(text, "2 from Chrome on Pricing page with undefined")
 
     def test_get_formatted_message_default(self) -> None:
         """
diff --git a/posthog/tasks/webhooks.py b/posthog/tasks/webhooks.py
index 0ff395dde61..40a4262e82f 100644
--- a/posthog/tasks/webhooks.py
+++ b/posthog/tasks/webhooks.py
@@ -1,3 +1,4 @@
+import json
 import re
 from typing import Tuple
 
@@ -57,6 +58,14 @@ def get_value_of_token(action: Action, event: Event, site_url: str, token_parts:
     elif token_parts[0] == "event":
         if token_parts[1] == "name":
             text = markdown = event.event
+        elif token_parts[1] == "properties" and len(token_parts) > 2:
+            property_name = token_parts[2]
+            if property_name in event.properties:
+                property = event.properties[property_name]
+                text = markdown = property if isinstance(property, str) else json.dumps(property)
+            else:
+                text = markdown = "undefined"
+
     else:
         raise ValueError
     return text, markdown